9 Things You Need To Know About Fresh Pins on Pinterest (time saving strategies for intentional productivity)
Pinterest has introduced several updates in recent years, most notably the push for “fresh” Pins. For online entrepreneurs, especially those balancing productivity and creativity, leveraging these changes can be a powerful way to streamline your workflow while maintaining an engaging Pinterest presence and marketing strategy.
Pinterest wants relevant, useful, new content for their users to see in their feeds - not the same old viral pins seen over and over.
Pinterest has been the biggest return on investment in my content marketing efforts since I started my business. It’s the key to productive content marketing because you don’t have to continuously create new content (unlike Instagram or YouTube).
On Pinterest, the Pins ARE the content - and you can create as many Pins for a single piece of content (like a blog, or podcast, or product) as you want.
Let’s explore what fresh Pins are, why they matter, and how entrepreneurs can incorporate this strategy into a productive, intentional content marketing routine.
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01. Pinterest Wants “Fresh” Pins (And Why You Should Too)
So what, exactly, is a “fresh” Pin?
A Fresh Pin, according to Pinterest, is an image or video that hasn’t been seen before.
Ok...but what does that mean, exactly?
It means you can create as many Pins as you want for a single URL, as long as the image/video is different.
“It’s not about creating new content - it’s about creating new Pins for the content you have.”
Pro Tip: There’s no need to start with a “blank page” when it comes to creating Fresh Pins - experiment with adjusting colors, fonts, and templates to do most of the work for you to keep creativity flowing without wasting time on completely new graphics.
Make it easier on yourself with our favorite DFY Pin Templates!
“It’s not about creating new content - it’s about creating new Pins for the content you have.”
02. Avoiding Duplicate Pins = Avoiding Pointless Work
Pinterest frowns upon duplicate Pins (i.e., the same image/URL combination). Since Pinterest doesn’t want its users to see the same Pins over and over, following best practices with Fresh Pins means you won’t waste time repinning old Pins that won’t add value to your strategy.
A duplicate Pin is essentially the opposite of a fresh Pin - they are a Pin with the same image and URL combination that has already been pinned before (by you or someone else).
03. Invest in High-Quality Visual Tools to Save Time
Good stock photos are essential for creating fresh, visually appealing Pins. For entrepreneurs, having access to a bank of stock photos means less time searching for content and more time spent on high-impact activities.
Pro Tip: Lifestyle photos do really well, particularly for products, on Pinterest.
Here are my favorite places to get stock photos for designing Pins:
IvoryMix (free + paid)
Beach Babe (paid)
Canva (free and paid)
Pexels (free)
Tailwind Create (free + paid)
04. Fresh Pins for Different Types of Content
You don’t need a new blog post or product to create a fresh Pin. Instead, repurpose what you already have with a fresh visual take. This approach also works wonders for time management—repurposing existing content saves time and effort while keeping your marketing consistent.
Create a fresh Pin for:
New or existing blog posts
Lead magnets or sales pages
High-performing older Pins by updating their look
Products (use different images of the same product)
Pro Tip: Repurposing is a game-changer for busy entrepreneurs who need to save more time. You can repurpose your content for different platforms (e.g., turning a blog post into a video or podcast) to maximize the return on your time investment for creating the content in the first place.
05. Make Meaningful Changes for Maximum Impact
It’s not simply going to be enough to bump over an image a few pixels and think you’re going to fool the algorithm - small tweaks to your visuals won’t cut it.
Again, we don’t want to waste our productive time creating anything that’s not going to serve our goals for marketing, so knowing what Pinterest wants to see is essential.
According to Tailwind:
“The following changes would NOT be considered creation of a Fresh Pin:
Pinning the same image and changing the Pin title, Pin description or alt text
Making small, imperceptible changes to an image that has already been Pinned before (for example, shifting your background image a few pixels or moving your logo slightly to try to “fool” Pinterest into thinking it’s a Fresh Pin)”
06. Repin Strategically to Save Time and Effort
While Pinterest allows repinning, it’s important to do so mindfully. Don’t flood your boards with the same content repeatedly, as that can hurt your visibility.
You can still repin your Pins - here’s how:
Let’s start with what you don’t want to do when repinning your own pins.
❌ Do not create a Pin on Pinterest and then immediately repin it to another board. Pinterest makes it really hard to do this because they don’t want you to!
❌ Do not schedule a repin to a different board closer than 2 days apart (Tailwind defaults to 7 days).
Ok, simple enough right? Let’s move on to how to repin properly.
✅ You can create your original Pin on Pinterest, then click the Tailwind button to send it to your schedule queue in Tailwind. Remember: no sooner than 2 days apart, if not more.
Pro Tip: Pinterest best practices say that you should create a Pin to your closest subject board FIRST, then you can repin it to other relevant boards.
✅ You can repin the same Pin to UP TO 10 relevant subject boards. I recommend at least 4-5 boards, and I usually land at 5-6 boards.
Can you do this all manually on Pinterest? Technically yes, due to their new scheduling feature.
However, doing this all manually is complicated (can you say spreadsheet hell?) and time-intensive.
I don’t know about you, but those are 2 words that guarantee I won’t stick with it.
Tailwind is a time vs. money exchange - and in my opinion, an absolute must if you make Pinterest a large part of your content marketing strategy.
Tailwind also has a fantastic new feature called SmartGuide that will make sure you are pinning according to Pinterest’s best practices for fresh Pins.
I mean...no brainer right? Try Tailwind for free (*if you use my affiliate link, you’ll get a month for free and I’ll get a few bucks for more coffee at no cost to you☕).
07. Focus on Relevant Boards for Better Results
When you have a board on Pinterest, that board will have a description. The board title and board description are 2 of the most important places to use your keywords on your Pinterest profile.
The “closest subject board” (where you want to create the original version of a Pin) is the one that most closely matches the content/url of your Pin.
The reason for this is really key - when someone (or you) repins this original Pin, the metadata of that board title and description is going to travel with it across Pinterest, making sure the most relevant keywords are attached to it.
When we repin our own Pins to other “relevant” boards (remember: minimum of 4-5; max of 10), we should repin to boards whose keyword descriptions are...relevant.
For example, I would repin a Pin from this blog that’s already pinned to my Pinterest Marketing for Entrepreneurs board to:
CaraChace.com (my brand board)
Tailwind Pinterest + Instagram Marketing
Social Media Strategy + Marketing
Blogging for Entrepreneurs
I would NOT repin the same Pin to:
Email Marketing + Newsletters
Planners + Printables + Bullet Journals
Self Care for Entrepreneurs
08. Batch Create Fresh Pins to Maximize Productivity
Batching is a powerful tool for entrepreneurs looking to boost productivity, and it works wonders for Pinterest too. Set aside dedicated time to create multiple fresh Pins in one sitting, so you don’t have to scramble every time you need new visuals.
Now that we have limits on repinning our own content and to how many boards, that means we have to increase how many original Pins we’re creating.
I want to assure you though - it’s not really that difficult or intimidating.
There are shortcuts to making it easier, plus some basic understanding of batching your content to show you how much you’ll get out of each Pin.
Since my profile is optimized for my audience and industry, I can typically re-pin each of my pins to at least 4+ boards on my profile, and I do this through Tailwind.
Tailwind lets me set up a “smart schedule” that pins my queue of content according to when my Pinterest audience is online. I have my schedule set to about 10 pins per day, which is a combination of my own pins and valuable pins from other online entrepreneurs I think will benefit my audience.
So let’s do some math to see how Pinterest and Tailwind maximize your content.
I have one blog. I create 4 Pins for that blog. I can pin each of those pins to at least 4 boards. That means:
For each blog I’m easily creating 16 pieces of content for Pinterest.
Want to create 6 Pins to make sure you have enough fresh Pin content? That means (if you are pinning to 4 boards each), that you have 24 Pins for Pinterest.
Not too shabby of a return on your time and effort.
Each month I choose 4 or 5 pieces of content that I’m going to create Pins for to fill up my Tailwind queue. These are a combination of new content, high-performing content, and landing pages.
If every month I’m creating 6 Pins for 5 pieces of content (or products if you’re in ecommerce) - pinned to 4 boards, that’s:
6 x 4 = 24 Pins per content/product
24 x 5 = 120 Pins for Tailwind
I actually repin most of my content to 7-8 boards, which makes the numbers even better. If we’re doing 7 boards, that’s 210 Pins for your Tailwind queue.
About once per month I go in and fill up my Tailwind queue with my own pins, pins from Tailwind Tribes, and pins from my list of trusted peers.
Pro Tip: Apply this to your content creation in general—batch tasks like writing, social media, and email marketing to save time and reduce context switching.
09. Curate, Don’t Duplicate: Repinning Others’ Content
While Pinterest emphasizes fresh Pins, repinning relevant content from others is still an important part of the platform’s ecosystem. The key is to repin thoughtfully, selecting content that adds value to your boards and followers.
For entrepreneurs, think of this as curating your digital space—whether it’s your Pinterest boards, blog, or social media. Adding value through carefully chosen repins (or retweets, shares, etc.) enhances your presence without diluting your brand.
So, if we’re supposed to be pinning fresh Pins, doesn’t that make repinning of others’ Pins NOT a fresh Pin?
While that seems to make sense, Pinterest has said the key is they understand how a typical Pinterest user interacts with its platform.
And that means you’re on Pinterest collecting and saving ideas and inspiration from others.
While Pinterest would not be nailed down with black and white guidance on this question, they essentially said they would not penalize profiles for using Pinterest how the average user does (watch more here).
Pro Tip: When I’m choosing content from Tailwind Tribes, I will only use a single Pin a max of 2x in my queue - and it has to really be relevant to 2 boards to do so. Most content I repin only once.
Conclusion:
Pinterest’s push for Fresh Pins aligns beautifully with a productivity-driven approach to content creation. By repurposing content, batching tasks, and strategically using tools like Tailwind, you can maintain a strong Pinterest presence without sacrificing your time or energy.
👉 Pinterest wants to make sure its platform is visually appealing and serving the best content to its users.
👉 Make creating fresh Pins part of your content marketing strategy to stay in line with Pinterest’s best practices.
👉 Save tons of time by batching your Pinterest content in Tailwind and using their SmartGuide feature to make sure your queue follows Pinterest’s guidelines.
👉 Easily create fresh Pins using the resources for stock photography, Canva, and Tailwind Create listed above.
If you’re ready to streamline your marketing efforts and enhance your productivity as an entrepreneur, be sure to sign up for my Intentional Insights newsletter for more tips and strategies.
